RPC Barrier Containers is supplying a new thermoformed barrier plastic tray in the style of a casserole dish for leading French ready meal producer Gendreau Group and its subsidiary VIF, for the launch of a range of high quality ‘country style’ ready meal recipes.
The casserole meals will be sold under the La Cuisine d’Océane brand – the second largest French ready meal brand in the microwaveable tray sector – following a €100,000 investment in the development of the project.
The dual-coloured trays – which are produced in a multilayer PP/EVOH/PP structure to give the products an extended ambient shelf life of 12 months – have been designed with a red exterior and a black interior. The trays have a capacity of 350g as opposed to the more traditional market standard 300g to provide a larger family-size portion.
Initially launched at the Monoprix retail chain, the ready meals are now being distributed to other major supermarket chains.
www.rpc-barriercontainers.com