Dawn Foods has unveiled its new 2018 January to April campaign – Love is in the Air – giving bakers and caterers the chance to download exclusive recipes and receive giveaways by signing up to its Bakes for All Seasons newsletter, as well as themed POS for their retail bakery or catering outlet. There is also a packed program of new Dawn product launches planned across the year.
‘Love is in the Air’ will kick off in January 2018 with love-focused events such as Valentine’s Day, Mother’s Day and Easter. By signing up to the Dawn ‘Bakes for All Seasons’ newsletter, bakers will be able to ‘love up’ their bakes by receiving free samples of Dobla° Chocolate Heart Sprinkles. They will also have the chance to receive a ‘Spring’ Point of Sale box, filled with love themed merchandise suitable for use at Valentines, Mother’s Day or Easter, by purchasing qualifying products from the Dawn range.
Robin Loud, Dawn’s Head Application Chef has also developed an exclusive Valentine’s Day recipe for Strawberry & Champagne Heart that will be sent out to subscribers to the Bakes for All Seasons exclusive newsletter.
Love is in the Air will continue under Dawn’s successful American Bakery campaign which promotes American-style products such as muffins, cookies and donuts. Dawn will also be developing traditional sweet bakery items with a twist with its European-wide initiative Creating New Traditions, launched in 2017. More seasonal surprises will be launched from Dawn later in 2018.
Jacqui Passmore, marketing manager UK and Ireland at Dawn Foods said: “We know from several years of running successful campaigns that bakers and caterers are after recipes and insights that help them offer their customers new and exciting products and in turn, build their business. For 2018, Dawn is focusing on the importance of theming and innovative merchandising to sell sweet bakery products in a competitive market. Love is in the Air is the ideal platform for bakers to celebrate life’s sweet moments and we will be assisting them with this via exclusive show-stopping recipes, merchandising and fantastic giveaways.”