Dole Packaged Foods has officially brought its iconic Dole Whip frozen treat to grocery store freezers across the country, offering consumers a fruit-first indulgence once available primarily at theme parks.
With fruit purée as its lead ingredient, the product aims to deliver a bold, authentic fruit flavor and the creamy, velvety texture that has fueled its cult-like following.
Initially available in two tropical flavors—Pineapple and Mango—the single-serve Dole Whip cups are designed for convenience, whether enjoyed at home or on the go. The Pineapple variety offers a tangy and bright flavor profile, while the Mango features the lush sweetness of ripe tropical fruit, both crafted to replicate the classic Dole Whip experience.
Distribution includes 4-packs of 3.6 fluid ounce cups in select grocery stores and larger 8-pack formats at Costco locations. In addition to their portability, the treats are also positioned as a better-for-you option: gluten- and dairy-free*, catering to consumers looking for indulgence without compromise during the summer months or as a daily treat.
“We worked hard to deliver a recipe that captures the flavor and texture people expect from Dole Whip,” said Orzse Hodi, President of Dole Packaged Foods US. “Now, we are bringing Dole Whip to freezers everywhere for fans to enjoy anytime, anywhere, bringing a little joy to everyday moments.”
To mark the retail launch, the company unveiled a new campaign titled “Have A Dole Whip Day,” aimed at capturing the upbeat, feel-good spirit associated with the brand. “‘Have A Dole Whip Day’ brings the joyful, sunshine feeling in every bite of Dole Whip to consumers through a bright world that reminds consumers that joy is always within reach,” said Mike Secor, Vice President of Marketing for Dole Packaged Foods US. “With a delicious, fruity and velvety texture, Dole Whip brings the taste of sunshine in every bite of classic pineapple or juicy mango.”
With its expansion into freezer aisles nationwide, Dole aims to transform an iconic theme park treat into an everyday staple, one spoonful of tropical nostalgia at a time.
Find out more at: https://www.dolesunshine.com/us/en/