Family-owned Dr. Praeger’s Sensible Foods announced The Refrigerated Burger, this being their first refrigerated product line. It is debuting at Walmart and is available in two SKUs – Classic Veggie Burger and Chipotle Black Bean Veggie Burger. The new burgers feature 13-16g of plant protein per patty and are non-GMO, vegan, and kosher certified.
The Classic Veggie Burger boasts a combination of veggies, including carrots, onions, peppers, peas, kale, zucchini, leafy greens, quinoa, and brown rice. The Chipotle Black Bean Veggie Burger is a combination of black beans, corn, peppers, and brown rice with a smoky chipotle kick.
“As meat-alternative products expand to all corners of the grocery store, Dr. Praeger’s wants to meet our customers where they are shopping and provide the veggie-forward options they love,” Larry Praeger, CEO, Dr. Praeger’s said. “We know there is still a large market for traditional veggie burgers that look and taste like vegetables, and we want to continue to provide this option to our customers in every section where they are shopping.”
Dr. Praeger’s Refrigerated Burgers are available at select Walmart stores nationwide in the US in packs of two, with an RRP of USD4.98 in the refrigerated section.