EFFA Announces New Member

European Flavour Association (EFFA)

The European Flavour Association (EFFA) has a new full ordinary member, McCormick & Company, starting this month.

This brings EFFA membership to 22 companies and National Associations. This recent addition shows the dynamism of the Association, which has recently elected a new Board and is raising its profile on communication and public affairs with a series of events all over Europe.

Alexander Mohr, Executive Director of EFFA, welcomes an additional company to the EFFA family: “It is a pleasure to welcome McCormick and to keep growing. We already had McCormick representatives as guests in the last EFFA General Assembly and we are sure that they will be an asset in advancing the Association’s mission and goals across Europe”.

McCormick is a global leader in flavor, with USD4.4bn in annual sales and employing more than 11,000 people. Nikolay Ermakov, Vice President R&D, McCormick Europe, Africa and the Middle-East said that the company “is proud to have joined EFFA this year as an Ordinary Member. EFFA is a recognized and influential trade association in the European flavor industry and we believe that with our significant global expertise in the fields of flavor science and regulatory matters, we will add our expertise and insights to EFFA projects”.

McCormick is well rooted in Europe, and is part of three national EFFA associations. The company is present in more than 150 markets and territories around the globe, including in Europe, with a leading role in Italy through the Florence based flavor company Enrico Giotti SpA. Other ordinary EFFA members are also market leaders in the flavour and fragrance industry: Firmenich, Givaudan, IFF, Kerry, Robertet, Sensient, Symrise, Takasago and V. MANE Fils and around 300 Small and Medium Enterprises (SME’s) represented through the 12 National Association members. Diversity contributes to the wealth of the flavour industry and is well portrayed within EFFA.