In the 2019 financial year, Dr. Oetker increased its sales to around EUR3.4bn, a growth of 12.3% when compared to the previous year. With several significant acquisitions abroad, the company further expanded its international market position around strategic segments like cake or dessert and pizza.
“Against the backdrop of a weakening global economy, the 2019 financial year was again very challenging, both politically and economically. Nevertheless, this year above all we continued to expand our international business with a series of acquisitions and at the same time successfully continued our strategic focus in all countries thanks to organic growth and with gratifying gains in market share,” Dr. Albert Christmann, chairman of the Dr. Oetker management, said on the occasion of publishing of the annual key figures.
Organic growth was also supplemented by several acquisitions in 2019. Effective January 1, 2019, Dr. Oetker completed the takeovers of Confetti in Finland and Bagetid in Denmark. Both companies operate an online platform for selling variously baked and decorative items from well-known manufacturers to end consumers. In addition, Confetti has its own shops and is a franchisor for other shops. With the takeover of the Alsa brand business in France, the Netherlands, Belgium, and Portugal on March 1, 2019, and in Morocco on October 1, 2019, Dr. Oetker became the market leader of French baked goods and desserts.
The number of employees increased to 16,236 in 2019, with 7,041 people employed in Germany, and 9,194 people employed at foreign locations. This increase by a total of 1,350 employees resulted in particular from changes related to acquisitions.