Exclusive: Whitelink Seafoods Upgrades to New ULMA Packaging Machine

Whitelink Seafoods

Packaging system manufacturer ULMA Packaging recently announced it has extended its working partnership with Whitelink Seafoods – a Fraserburgh-based fish processor.

For the last 13 years, Whitelink has been using ULMA’s Atlanta Horizontal Wrapper packaging machine. Despite the equipment functioning trouble-free for all these years, the fish product company has opted to replace the machinery with ULMA’s newer Sienna Flow Pack Wrapper solution. The decision comes as Whitelink aims to continue leading the market in terms of packaging quality.

Frozen Food Europe has reached out to ULMA Packaging for comment about the renewed collaboration.

“Whitelink is a family business that has grown on an International basis to a point of having a number of sites. We have been a supplier for approximately 15 years and feel a key to our success is to have an honest and transparent relationship. We try to understand their business of what is important to Whitelink. We ensure the goods and services we supply accommodate the needs of their business both now and also through diversity and/or growth. This is nothing new for ULMA, they look to ensure they are competitive, that the equipment is robust and reliable and the after sales support is first class,” explained ULMA Packaging’s Business Manager, Paul McMahon exclusively for Frozen Food Europe.

ULMA has been active in the constantly developing packaging industry for more than half a century. “ULMA is a global supplier to the food industry – our strength is very much our flexibility and solution. ULMA has been around for 57 years and they continue to invest in innovation via technology, via human resources, via strategic partners. All to find the most appropriate solutions to all packaging requirements. Frozen foods are an important part of the equation. We are constantly looking for opportunities in frozen meat, poultry, vegetables and more across the entire equipment and machinery range,” said McMahon.

The Sienna Flow Pack Wrapper will be employed by Whitelink for shrink wrapping trays of frozen langoustine. Featuring a redesigned cross sealing jaw station, the machinery is said to offer increased speed and stability.

The new sealing head design can reach speeds of up to 75 packs/min which, according to the producing company, and can boost productivity with 20% to 25% when compared to the previous Atlanta model.

Fish and seafood products require flexible packaging solutions designed to both extend shelf life and offer an attractive presentation, and ULMA is committed to offering efficient and productive packaging systems that solve the current challenges in packaging. Speaking of which, Frozen Food Europe asked mister McMahon about the current trends in the packaging industry for frozen food.

“The overriding and global trend is to try to reduce packaging via sustainable or recyclable solutions. However, the impact and needs of products that are frozen must be a consideration of this larger picture,” McMahon told Frozen Food Europe.

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