Extrême Unveils Ice Cream Innovation

International ice cream company Froneri announces the latest addition to its portfolio: the world’s first ever ice cream with a cone made from a cookie. Leading the revolutionary new product to the market is Extrême, combining two much loved treats – cookies and ice cream – into one ultimate cone of indulgence, a company statement reads.

Launching January 2022, the exciting innovation is the first of its kind within the hand-held ice cream category, serving up deliciously smooth ice cream flavours (vanilla, caramel and hazelnut) with mouth-watering, oven baked cookies; formed together into a tempting ice cream cone. The unique product is set to strengthen Extrême’s range of premium cones, which already offer a combination of exciting flavours including, Salted Caramel & White Chocolate, Exotic Mango, Raspberry Sorbet & Cream and more.

“In a world where there is so much choice and new flavours always on the horizon, the Extrême Cookie Cone is a product like no other, cleverly bringing two loved sweet treats that are enjoyed separately, together,” Lauren Charnock, brand manager for Extrême said. “We’ve been working on this for a long time; it’s the first of its kind in the market and the biggest innovation in cones for years. Many companies have tried to achieve this so Froneri are pleased to be the first to bring even more excitement and indulgence to the ice cream category. Our research into the innovation of the product has shown that there is 91% purchase intent (The7Stars LightBox Pulse research July 2021) so we know it’s something our customers will enjoy. The launch of Extreme Cookie Cones will be supported with a comprehensive media campaign, running across the summer, including TV, sampling, in store and experiential activity.”

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