FastAF, the leading quick commerce company for premium daily essentials, announced it has launched a new category in the curated essential app, focused on frozen consumer goods. The Frozen Eats category features a wide variety of premium brands including Coolhaus, Chloe’s Pops, Marco and Dalci, offered in all of FastAF’s locations including San Francisco (HQ), New York, Los Angeles, and Miami.
“Our customers come to FastAF because of our premium selection and the elevated experience we provide,” Lee Hnetinka, founder and CEO of FastAF said. “Our goal is to be in every category that is essential to our daily lives and with the launch of Frozen Eats, expansion into frozen consumer goods is another step in that direction.”
With the truck, consumers will get to select from three assortments including That’s Bold (artisanal flavors), FastAF Faves, and No Moo (dairy-free, plant-based), all delivered by the FastAF ice cream truck. The FastAF ice cream truck is available for a limited number of deliveries on a first come, first serve basis. Customers will also have the ability to purchase curated ice cream bundles sans truck, featuring additional premium brands for an at home experience.
“We’re thrilled to be a part of FastAF’s Frozen Eats category,” says Natasha Case, CEO and founder of Coolhaus. “National Ice Cream Day is a big holiday for us and the expansion of the Frozen Eats category allows consumers the ability to get our unique products quicker than ever before.”