Bloom Fresh, the world’s leading premium fruit-breeding company specializing in table grapes, cherries, and raisins, has announced the appointment of Fiachra Moloney as their chief marketing officer (CMO).
Moloney brings with him a wealth of experience in brand building and category value creation, having worked with renowned brands such as PG Tips, Lipton, Gillette, Dove, and Pringles during his tenure at Procter & Gamble, Kellogg’s and Unilever.
Most notably, Moloney played a key role in transitioning Unilever’s tea business in the UK & Ireland to private equity as part of CVC Capital Partners’ acquisition. His track record of creating value for consumers, retailers, and growers aligns perfectly with Bloom Fresh’s mission to be the global leader in fruit innovation, using natural breeding practices to build a heathier, tastier and more sustainable future for growers and consumers worldwide.
“Bloom Fresh’s commitment to bringing innovation and value to the global produce markets aligns perfectly with my passion for building brands that have a positive impact on the world. I am excited to be part of a team that is transforming the industry,” said Fiachra Moloney.
As CMO, Moloney will focus on enhancing consumer engagement, strengthening relationships with retailers and growers, and supporting Bloom Fresh’s natural breeding innovation programs. These initiatives are poised to revolutionize the category and bring unprecedented value to all stakeholders.
“We are delighted to welcome Fiachra to the Bloom Fresh team as our Chief Marketing Officer,” said Josep Estiarte, CEO of Bloom Fresh. “His extensive experience and proven track record in brand management and market development make him the ideal leader to drive our marketing efforts and deliver value across the supply chain.”
Moloney’s appointment marks a significant milestone for Bloom Fresh as it continues to innovate and redefine the fruit-breeding industry’s landscape.
Bloom Fresh International is the world’s largest premium fruit-breeding company and a global leader in fruit innovation. With 45 years of combined experience, Bloom Fresh uses natural breeding techniques to develop new table grape, raisin, and cherry varieties for customers worldwide.
Find out more at: https://bloomfreshglobal.com/