Food Union, one of Europe’s leading ice cream brands, announced an innovation for its legacy ice cream brand Pols – Pols ‘Snow Peaks’ – a box of cocoa glazed ice cream bites in a form of snow peaks.
The new product was a creation of Food Union’s Riga based Ice Cream Competence Centre, where a talented team of R&D experts carefully develop and test ice cream recipes for both Latvian and export markets. Food Union developed the novelty, using company’s latest ice cream line, the purchase of which two years ago invested about EUR2m.
The Pols ‘Snow Peaks’ ice cream bites are served in an easy-to-open and environmentally friendly biodegradable cardboard box, which, when released into the environment, breaks down completely without residue. This completely environmentally friendly packaging solution is used for the first time during the existence of the Pols brand. Each box contains indulgent trays of 15 ice creams with a total weight of 210 grams.
“This is about blurring lines of product categories and driving the innovation cycle with creativity,” Sandra Usacheva, Food Union ice cream brand manager said. “Food Union’s group of brands look to its connection with consumers to deliver highly unique ice cream experiences and creating a frozen confectionery that is the next level of innovation.”