PLMA’s Upcoming “World of Private Label” to Showcase Hundreds of New Idea

The latest innovations, trends and new developments in private label will be easy to spot at PLMA’s “World of Private Label” International Trade Show on December 14 and 15 at the RAI Exhibition Centre in Amsterdam. The New Product Expo as part of the unique Idea Supermarket area, which is centrally located in the RAI Elicium building, features hundreds of products that are new on the market and available from exhibitors.

“PLMA’s Idea Supermarket is the ideal place to gain insight into the latest developments in private label industry,” said PLMA President Peggy Davies. In that same area of innovation and inspiration, the winners of PLMA’s 2021 International “Salute to Excellence Awards” will be showcased. The awards honour retailers for innovation and quality in the creation of their private label programmes. “Back to Business,” the theme of this year’s show, is exceptionally appropriate at a time when the need for new contacts and ideas has never been greater. The show will feature more than 1,800 private label manufacturers from over 60 countries, including 45 national and regional pavilions from 30 countries.

PLMA and RAI are taking a large number of measures to ensure that all visitors and exhibitors will be able to enjoy a safe, clean and hospitable event, in accordance with local and national COVID-19 regulations. All aisles are extra-wide, frequent disinfection is applied throughout the venue. Access to the show is subject to a Digital Corona Certificate check. Participation in the show is by pre-registration only.

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