Frozen Foods Supermarket Oops Opens First Stores, Plans 30 More Across the UK

A new frozen foods supermarket has launched its first two stores in Preston and Bolton, with plans for another 30 units in the UK. Oops has opened shops aiming to bring a new focus to the industry by selling surplus foods that would otherwise go to landfill when it is still edible, according to local media outlets.

“We have to stop sending perfectly good food to waste simply because it has an imperfection on the packaging or there has been an error in the manufacturing process and it no longer complies with retailer’s specifications. Oops provides another option for manufacturers and retailers to stop their food waste from going to landfill and help feed more people in crisis in our communities. Every item we buy, we give a new lease of life to,” Elaine Stevens, technical manager at Oops said. “At Oops we fully understand food manufacturing, supply chain, and retail processes and the challenges within them.”

The stores under the King Parrot Frozen Food brand were launched after it was revealed 1.9m tonnes are being wasted by the food industry every year, 250,000 of which are still edible. Some of the companies working with the supermarket include Midland Bacon, Agristo, Rolli, and Shires.

“Now is the perfect time to act, as the impacts of COVID-19 and a second lockdown are felt across the country, more and more families are struggling with access to affordable, nutritious food. We are here to help deliver sustainable solutions to this challenge – it is crucial that at every stage of the food chain we find ever more effective ways to collaborate. We are offering a long-term solution, not a short-term fix,” added Noel Davis, CEO at Oops.

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