Mintel reports that of all frozen food products, based on launches in the last three years, it is meals/meal centers, processed fish/meat and fruit/vegetables especially that rely most on convenience.
The importance of convenience in the frozen ready meals market is unsurprising, given the time-saving focus of such products. Around eight in 10 consumers across Europe consider prepared meals a good option when too busy to cook from scratch.
Furthermore, Mintel says that around seven in 10 believe they are a good option when eating alone, reflecting in part the importance of the growth in single-person households to the market. Significant numbers also believe they are a good way to try a new cuisine suggesting that focusing on diversification in ethnic recipes could be a way to engage with consumers.
For further information, don’t miss the November-December issue of Frozen Food Europe!