FRUIT LOGISTICA Showcases New Concept

Exhibitors from all areas of the value chain, from fresh produce to packaging, logistics, seeds, and fertilizer, to machinery and technology, greenhouse technology, and cultivation devices can now register for the FRUIT LOGISTICA SPECIAL EDITION. The first registration phase until 20 November 2020 was reserved for pre-registered FRUIT LOGISTICA exhibitors. 400 companies from 40 countries have already signed up, including renowned companies like KÖLLA, Port International, Rijk Zwaan, Hamburg Süd, and KRONEN.

Exhibitors who hadn’t yet booked a stand, but are interested in participating in the FRUIT LOGISTICA SPECIAL EDITION 2021 can now register. “We are excited to be able to invite more exhibitors to take part at the FRUIT LOGISTICA SPECIAL EDITION 2021 in Berlin in May,” Madlen Miserius, senior product manager said. “Strong demand in the international fresh produce industry has shown how great the interest in an on-site event is. The desire to acquire new customers and maintain existing relationships through personal conversation is extremely high. The FRUIT LOGISTICA SPECIAL EDITION will make it possible to make deals on site while also providing digital contact opportunities for companies who cannot attend as exhibitors or visitors in 2021.”

The more compact format of the FRUIT LOGISTICA SPECIAL EDITION, with turn-key exhibitor packages and a spacious hall layout, has the advantage of being COVID-compliant, giving the presenting companies flexibility, and helping them minimize their risks. The terms of cancellation that apply this time also facilitate cost-free cancellation up to four weeks before the event begins. The FRUIT LOGISTICA SPECIAL EDITION will be supplemented by newly developed content. There will also be a buyer programme, matchmaking and live streams of the event programme.

“Even in these challenging times, we remain loyal to our policy of continuous innovation. And in 2021 there is no better place to showcase our classic products as well as innovations in the fresh fruit industry, both on site and digitally,” says Glenn Sebregts, division head marketing at BelOrta.

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