Givaudan expanded its global protein innovation network with a new Protein Hub at its flagship Zurich Innovation Centre in Kemptthal, Switzerland. The Protein Hub builds on Givaudan’s industry leading expertise in taste, texture, colours, proteins and ingredients, and provides the experts, technologies and equipment to help accelerate the development of alternative proteins. Equipped with a state-of-the art development kitchen and a pilot plant that includes a new high moisture extrusion machine, the Protein Hub is an integral part of Givaudan’s global protein innovation network. Customers can come to the Protein Hub to work on all types of applications and every aspect of the product development process, from initial ideation and consumer insights to hands on prototyping sessions—all with the aim of getting products to market quickly.
“Around the world, many consumers are shifting to plant-based options and other alternatives for health and ethical reasons,” said Louie D’Amico, president Taste & Wellbeing. “The Protein Hub brings together customers, start-ups, academics, chefs and other partners to co-create protein experiences that not only taste great, but are good for body, mind and planet.”
The opening of the ZIC Protein Hub follows the launch of Givaudan’s APAC Protein Innovation Centre in Singapore in April 2021. The market for plant based protein globally has reached USD4.3bn and is projected to grow to USD290bn by 2035.