Food Union Celebrates 50 Years of Pols

Dairy and ice cream production and distributing group Food Union announced the 50-year anniversary of one of its most well-known brands. Pols is widely recognized as the oldest ice cream brand in Latvia, making it a cornerstone in the Food Union portfolio, a company statement reads.

Since its inception in 1971, Pols’ classic recipe has endured as a mark of ‘farm-fresh’ quality and remains unchanged to this day. By using creamy milk produced by local farmers, Pols’ signature recipe offers farm-fresh goodness and a richness of taste. As a result, the brand and its well-known polar bear logo is recognised as a symbol of excellence and innovation in the industry. Since opening Latvia’s first industrial scale ice-cream factory in 1971, the brand has prided itself on its balance of tradition with an innovative culture which has ensured it remains top of mind and has enjoyed continued success and longevity.

“This is a massive achievement in terms of building a brand that not only endures but also innovates, capturing hearts and market-share and during the past 50 years Pols has succeeded at becoming an iconic brand in the Baltic States and is showing impressive results in South-East Asia. I feel great pride in having reached this milestone and would like to give my thanks to everyone who has contributed to this landmark achievement throughout Pols’ history,” Sandra Usacheva, Pols brands manager said.