GoodPop has showcased its first line of fudgy oatmilk-based frozen dessert bars. This launch comes at a time when consumers are seeking more dairy free dessert options. According to SPINS data, total dollar sales of plant-based frozen novelties (any treat on a stick, cone or sandwich) grew nearly 20% in 2022.
The four new treats—Fudge n’ Vanilla Crunch, Double Chocolate Fudge, Fudge n’ Caramel Crunch and Mint n’ Fudge Chip—are either dipped in chocolate fudge or include fudge chips. Creamy and indulgent, these bars are just like the classic ice cream truck favorites but are non-dairy and gluten-free, Non-GMO Project Verified, 130 calories or less and made with organic and fair-trade ingredients.
“We love reinventing classic nostalgic favorites with better-for-you ingredients, which means they have a much shorter, cleaner ingredient list and are allergen-friendly, but without sacrificing taste,” said Daniel Goetz, CEO and founder, GoodPop. “With our new frozen dessert bars, we saw an opportunity to recreate another range of classic ice cream favorites with better ingredients that are delicious and good for both people and the planet.”
The bars come with four in a box and the suggested retail price is USD5.99. They are available now at Sprouts Farmers Market, Publix Super Markets, and online at GoodPop.com. The bars will roll out in Whole Foods Market and other retailers across the country in the US in the coming months.
Find out more at: https://goodpop.com/