Grilled & Party Products: Celebrations as a Sales Driver

Great Britain’s supermarkets and convenience food stores are ideally placed to profit from two big celebrations taking place in 2012:  The Queen’s Jubilee and the Olympics. 
Faced with falling sales (even Tesco profits are down) Britain’s stores, like others across Europe, are facing lower turnover.  But with two major celebratory events planned for this summer, British stores are hoping to see sales increasing. Surprisingly, in this sports-mad nation, hosting the Olympics is not providing the golden opportunities stores would have expected. Instead, it is the old-fashioned celebrations for a royal event that provided the catalyst for a bonanza for stores. Street parties used to be popular in Britain, but recently people have tended to become more sophisticated and take off for the day by car instead.  

However, this year, people decided to stay at home and join neighbors in a good old-fashioned party. It was estimated that over six million Britons met up over celebratory street parties, which meant huge party food and drink sales for supermarkets and stores.  Figures aren’t in yet for June’s Jubilee celebration, but when faced with empty shelves caused by a massive buying spree the day before the celebrations kicked off, no Manager was going to be too unhappy. Even in Chelsea, the most up-market part of London, one afternoon saw shelves of the local Waitrose swept bare, with staff frantically trying to fill them up and keep pace with customers making last-minute buys for Jub...

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