Private label represents at least half of all frozen food products sold in ten countries analyzed by research company Nielsen, in its yearly International Private Label Yearbook, in conjunction with PLMA trade show.
Private label gained volume market share in 14 of the 20 countries surveyed by Nielsen. The market share increases were posted in all regions. In the north, there were gains in the United Kingdom, Germany, The Netherlands, Belgium, Denmark and Norway. In the south, private label share increased in Spain, Italy and Turkey. Five central and eastern countries—Poland, Austria, Czech Republic, Hungary and Slovakia—all improved their private label performance.
Nielsen found impressive gains in the value share of retailer brands. 17 of the countries recorded increases in value share, while only two countries declined. The United Kingdom, Spain and Switzerland all now have value shares of more than 40%.