Ice cream, together with other seasonal products, has boosted the Irish grocery sector to the tune of EUR27 million, according to the latest grocery market share figures from Kantar Worldpanel, published for the 12 weeks ending 17 June 2018.
David Berry, director at Kantar Worldpanel, comments: “With hot, sunny weather comes barbecuing, sunbathing and socializing – and this has had its impact on the grocery market. Sales of ice cream, barbeque foods and sun care products have rocketed by 12%, 10% and 8% respectively compared to this time last year. Alcoholic drinks have also experienced a surge in demand – cider has seen impressive growth of 14% and beers and lagers are up 5%. The influence of the hot weather on sales of summer essentials looks even more impressive when you compare this to overall market growth at 2.1%.”
Tesco has continued its recent strong run of form, experiencing sales growth of 3.7%. In second position, SuperValu has captured 21.8% of Irish shoppers’ grocery spend, experiencing sales growth of 0.1%. Lidl holds market share of 11.7% – its highest since October 2017. With sales growth of 2.4%, Aldi has upped its share to 11.4%.