Iceland Foods, UK’s leader in frozen food, announced its next steps in supporting those in need, as the effects of the COVID-19 crisis continue to increase. The first supermarket to set up dedicated hours for the elderly and the vulnerable now announces it will have exclusive hours for the National Health System (NHS) over the weekend.
Iceland Foods will also be encouraging donations to the National Emergencies Trust, set up with the support of major charities. The Trust is raising vital funds for the people most affected within the UK communities. Iceland will be including a donate banner on its homepage and links via its social media channels, to ensure it is as easy as possible for customers to show their support for the National Emergencies Trust, during the current COVID-19 crisis. The retailer will also email its customers with details on how to donate.
“We have seen an overwhelming level of support and goodwill from our customers over the past few weeks, with many asking us how vulnerable groups in their communities can be helped. As well as donating where possible, we continue to ask our customers to support us by adhering to our priority and exclusive shopping hours, and acting with kindness and respect when visiting our stores”, said Richard Walker, Iceland Foods managing director. The Iceland Foods Charitable Foundation has already donated GBP150.000 to Age UK’s Emergency Coronavirus Appeal, as older people are some of the worst-hit within communities.