Frozen food retailer Iceland has decided to publish its “plastic footprint” and called on other grocery chains to do the same, arguing that greater transparency over how much plastic is used in packaging and transporting food will lead to a reduction in plastic waste, according to BBC.
Even though all major chains are trying to reduce their plastics use, Iceland, which used 32,000 tons of plastic in 2019, is asking the government to make reporting on such use mandatory and to set targets for its reduction. Morrisons is another example of large chain focused on cutting back plastic, as it’s introducing paper bags for shoppers in its stores. Sainsbury’s removed plastic bags for fresh produce last year, while Tesco said it would stop using plastic bags for online deliveries.
Iceland has made a commitment to eliminate all plastic packaging from its own-label products by the end of 2023 and says publishing its plastic footprint every year will help it achieve that goal. Still, the company said two thirds of the plastic it currently uses is related to branded goods which are outside its control, according to the aforementioned media outlet.