70% of households have simply run out of freezer space as purchases of frozen foods skyrocketed a whopping 95% in March. Freezer sales soared 45% compared to last year, leaving some people waiting over five months to receive their new home appliance, according to a study by Caulipower, one of the fastest growing frozen pizza brands in the US.
The brand’s buying trends survey of more than 4,000 Americans found that 67% have increased purchases of frozen food since stay-at-home orders started due to COVID-19. This shift in consumer behaviors is likely to be the “new normal”, with the majority saying they’ll continue to purchase more frozen post-pandemic; 52% say they are “going frozen” because it lasts longer, with 25% stating that this decision was made in the hopes that it would help reduce food waste. Even more so, convenience is more important than ever, as 63% say they’ve increased their purchase of frozen foods because it’s easier to prepare.
77% of Americans wish their freezer space were larger or at least the same size as the refrigerated space. By popular consumer demand, Caulipower’s idea for a ‘freezerator’ was born, with the majority of its space dedicated to freezer storage. “We all simply need more freezer space. COVID-19 has changed our attitudes towards frozen food forever, and now we need a revolution in the design of America’s freezers,” Gail Becker, founder & CEO of Caulipower said.