Iceland Rolls Out New Vegan Options

Frozen foods supermarket Iceland has launched footlong vegan sausage rolls, expanding its plant-based portfolio as more consumer demand rises across the UK.

The sausage rolls come in a pack of two and cost GBP1.50, being available in-store and online as of now.

Iceland debuted its vegan offering in 2018 with the launch of its No Bull Burger. The product went on to outsell the store’s Wagyu beef burger, underlining the new eating habits of consumers. The retailer went on to expand its plant-based offering later that year.

Iceland has also recently launched No Chick Southern Fried Strips (GBP3.00 for a 450g format), which are bitesize pieces of vegan chicken coated in breadcrumbs. It has also presented freezer packs of Greggs’ vegan sausage rolls and steak bakes.

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