Smartcore, the digital marketing arm of Informa Markets and the official provider for exhibitors at Vitafoods Europe and Fi Europe, has introduced a new AI-powered lead intelligence solution designed to enhance commercial performance for B2B suppliers in the food and nutraceutical industries.
The platform, known as Smartcore Lead Insights, made its debut at Vitafoods Europe 2025 in Barcelona.
Developed in close collaboration with B2B suppliers exhibiting at both flagship industry events, Smartcore Lead Insights is engineered to optimize event-driven return on investment by leveraging advanced behavioral analytics and intent data. The tool allows suppliers to identify and prioritize leads with the highest conversion potential, better understand buyer journeys, and reduce time to close through highly personalized engagement strategies.
“Our customer research shows that timely, relevant follow-ups are crucial to sales and marketing success,” said Angelique Cachia, Senior Content & Digital Director for Food & Nutrition at Informa Markets. “Smartcore Lead Insights solves this challenge by unifying physical and digital touchpoints, giving exhibitors the data they need to convert quality connections into valuable relationships.”
The platform marks a strategic shift toward data-informed selling in the ingredient and nutraceutical sector, where long sales cycles and niche buyer profiles make precision marketing a competitive necessity. By synthesizing engagement signals from both in-person and virtual interactions, Smartcore Lead Insights provides suppliers with a real-time view of customer intent and readiness—enabling proactive sales strategies tailored to specific needs.
“This is just the beginning of how we’re empowering exhibitors at our events—transforming intelligence into impact and delivering solutions where it matters most,” added Matthew Colvan, Commercial Director Digital, Smartcore at Informa Markets.
With Smartcore Lead Insights, Informa Markets is signaling a broader commitment to digital transformation in B2B trade events. As the food and nutraceutical sectors continue to evolve in complexity and competition, platforms that turn raw data into strategic action are poised to become critical tools for sustained commercial growth.
Find out more at: https://www.smartcore-digital.com/en/