Innovation Helps Growth of Coated Foods

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With evolving standards of taste and choices among consumers, coated and breaded products have been witnessing immense innovation over the years.

“Today, coated and breaded products have outweighed conventionally fried and baked products in terms of popularity, predominantly driven by escalating need for convenience. The global food coating ingredients market was valuated at around USD 2.8 billion in 2017, which is anticipated to expand to USD 3.8 billion by the end of 2022 – most prominently driven by growing sales of frozen and ready−to−eat coated foods,” says Rachit Kumar, senior consultant, Food & Beverages, Persistence Market Research (PMR).

Europe’s frozen food market is pegged to reach EUR100.9 billion over the next five years, witnessing an average 4.3% annual growth throughout the five-year tenure. Manufacturers are thus prominently focusing on catering to the consumer preferences in the frozen category. However, other major applications exist in bakery, confectionery, dairy, and meat and poultry. Frequent introduction of novel ingredients with an intent to impact better taste and higher nutritional value, the coating ingredients market has seen breakthrough discoveries.

While taste enhancement will remain the primary objective of using coating and breading ingredients, adding value is equally imperative to satiate flavor preferences of consumers. Coating ingredients with low saturated fat levels have recently been witnessing exceptional popularity in confectionery, which is in turn fueling the growth of the nutritional coatings market.

“On the other side, coating ingredients market may witness stiff competition from nutritional coatings market, as the latter offers an added benefit of higher nutritional value without compromising on taste. Looking at the demand for health and wellness in addition to convenience is rising apace, the near future is expected to offer a more promising outlook to nutritional coating ingredients,” Kumar ends.

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