Inside SIAL’s Shopping Basket

In the last 20 years, hypermarkets and supermarkets have represented 70% of the market share in Europe – not only because consumer habits are deeply engrained, but because these outlets have managed to retain customers and resist the rise of omni-channels and alternative circuits by fighting to create brand preference.

Two out of three visitors come to SIAL Paris to find new products, according to the organizers. Food buyers repeatedly find inspiration at the event and food distribution exhibitors are given a chance to shine, thanks to a visitor’s trail dedicated to the sector.

In 2014, 9 out of 10 buyers praised the diversity of the products at SIAL Paris and 100% of worldwide distributors – brands and stores – were present: Walmart, Carrefour, Tesco, Metro, Aldi, La Grande épicerie de Paris, according to data delivered by organizers.

Inspiration has always been what feeds the SIAL network, and it’s as true as ever in 2016 with over 2500 registered new products expected at Sial Innovation, 15 award categories, XTC trends and the TNS study and the SIAL Innovation 2015-2016 winners’ village highlighting the most innovative products from around the world.

A Showcase for French Food

Once again, in 2016, France will be SIAL Paris’s main exhibitor with over 1000 companies taking up 19% of the exhibition area. French food will be under the spotlight thanks to a partnership with French retailers and their buyers. And to make finding them easy, all French exhibitors (of the 21 sectors present) will be grouped under a “France” banner, proposed by the Ministry of Agriculture. The visitors’ guide, ‘France’, will also increase their visibility.

Paris has joined forces with MMM, the European specialist for retail benchmark, to help showcase new retail concepts in France. Three “store tours” will be dedicated to innovative food concepts in Paris – from delis and gourmet stores, to wine and spirits outlets.

In 2014’s edition, 1000 exhibitors (around 15% of the show) represented meat and dairy products. In2016, these flagship sectors will be under the spotlight again thanks to a series of dedicated events, including 2 conferences with SIAL TV and cooking demonstrations at La Cuisine.

Meetings- SMEs/Retail

Once again, food-sector SMEs and retailers will have the chance to meet during SIAL Paris’s “Meeting – SMEs/Retailers” events organized in partnership with the FEEF (Fédération des Entrepriseset Entrepreneurs de France). Stores such as Auchan, Carrefour, Casino, Intermarché, Leclerc, Monoprix and Système U have already confirmed their presence. These meetings aim to develop commercial relationships between the parties, by facilitating networking and understanding.

During the World Tour, 28 journalists presented products and trends from their respective countries. Nielsen will complete this food industry ‘map’ and help companies to both understand the specific characteristics of these global food markets and find new development opportunities. These trends and products will be exposed at SIAL Paris in passing corridor between halls 5A and 5B.

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