Cibus, one of the most popular Italian food trade fairs, will become an annual event. The first edition of “Cibus Connect” takes place on April 12-13th in Parma.
The new fair, organised by the Fiere di Parma trade-fair center company and Italian food-industry federation Federalimentare, will focus primarily on international exports. A selection of 500 Italian food companies that are already orientated towards exports will show their new products at Cibus Connect, where they will meet around 1,000 foreign buyers.
These include 150 top buyers organized within the “Discover the Authentic Italian Taste” program of Italian trade agency ICE. The exhibitor stands will have kitchen units so they can host cooking shows and, for the first time, 50 small producers that are part of the Slow Food Association will offer traditional products of excellence.
“The new fair has an agile, innovative format – it takes place over just two days with a mix of exhibitions, business matching and conferences to delve in depth into issues regarding the Italian food sector. The conference highlights include a forum on the ‘Position of Made in Italy Agro-food with Respect to International Evolution of Consumption’ organized with the The European House – Ambrosetti and the “ORIGO, Geographical Indications’ Global Forum” on Italian and European protected designations of origin products, organized by the Emilia-Romagna Region and the Italian Agriculture Ministry and sponsored by the European Commission,” according to the organizers.