The National Frozen & Refrigerated Foods Association (NFRA) will launch a national promotion for March Frozen Food Month that will deliver the positive message, “It’s Real Food…Just Frozen!”, to consumers across the USA, through various mediums.
“By uniting the industry around a collective promotion, consumers will see common messaging that creates interest around frozen foods, drives traffic and benefits the entire department,” according to NFRA.
NFRA and sponsoring frozen food brands will reach consumers across multiple platforms with several initiatives. March sponsoring brands will run digital coupons and offers on Coupons.com. An integrated media partnership with WestwoodOne will deliver the frozen food message across radio, email, online and through social media.
Strategic partnerships will expand the promotion’s reach to new audiences. The Mr. Food Test Kitchen will create a March Frozen Food Month TV segment that will air to five million viewers. NFRA’s panel of 11 food bloggers will engage their followers with creative recipes and meal assembly ideas using frozen foods. On social media, Frozen Food Month and sponsoring brands will be promoted throughout NFRA’s consumer-facing Easy Home Meals properties. In addition, a $10,000 Sweepstakes and a four-week freezer giveaway courtesy of Hussmann will engage consumers online at EasyHomeMeals.com.