Izico Food Group this week announced that starting February 1, 2019, it will be known as GoodLife Foods. The Dutch frozen snack company has grown at a fast rate for the last few years, acquiring seven companies since 2013.
Now in order to carve out a common identity, Izico Food Group will be moving forward with a different company name. GoodLife Foods used to be a vegetarian product company which the group acquired back in 2017, but starting next month the branding will be used to refer to all companies under the Izico umbrella.
The new naming scheme has also been integrated into the company’s motto “Serving the Good Life with our passion for food” that relates to the firm’s core belief that balance is a key ingredient when it comes to living happily and healthily.
“The start of 2019 is a suitable moment for a fresh start. Besides our company growing and our product range expanding enormously, we also want to express our passion for food more in our name. The name GoodLife Foods responds on the one hand to our existing product range and additionally indicates we recognize the changing demand for more sustainable and vegetarian products,” said CEO Kamiel Steendijk commenting on the rebranding.