Grimsby-based JSC Fish redesigned its BigFish™ range of frozen salmon products in new packs that have cut the use of plastic packaging by around 60%. The new designs feature an image from some 25 years ago of JCS founder, Andrew Coulbeck, holding a large salmon. The new design appears on cardboard packaging across the BigFish range of frozen salmon fillets, breaded salmon bites, and fish cakes and has eliminated the brand’s use of dual polymer plastic bags. The new packs are already stocked in independent retailers across the UK and available online through Ocado and the BigFish website. The BigFish brand has seen an upturn of about 150% in its online sales since the start of the current lockdown, according to a company statement.
“Our aim was to cut as much plastic packaging as possible and give the brand a refresh at the same time. We’ve worked hard to find the most responsible supply chain for our salmon so it’s only natural that we should also want to find the most sustainable packaging solution to put it in,” Commercial Manager, Jack Coulbeck said.
According to the company, BigFish™ is the first brand in the UK to commit to responsibly sourced fish through the GGN aquaculture label, which appears on the new packs. JCS Fish is also the only UK seafood company so far to have made the source of all its fish fully transparent through the Ocean Disclosure Project.