As part of its four-year plan to reduce costs and increase efficiency, Kellogg will shut down its only existing frozen food facility in Clearfield, Utah, which operates on 100,000 sqf. As a result 200 people will be laid off. According to the Associated Press, the factory opened in 1998 and produces mainly frozen vegetables.
The shut down procedure will be finished this year, by November.
At the same time, the company announced two leadership changes to help drive future growth in its North American business. Paul Norman has been named President of Kellogg North America, reporting directly to Chairman and CEO, John Bryant. The company also announced that Craig Bahner will join Kellogg as President, U.S. Morning Foods, reporting to Norman.
“The combination of Paul’s successful track record and extensive experience, including leading our U.S. Morning Foods and our international businesses, positions him as the ideal leader for the North America region,” said Bryant. “His recent work to establish the new Global Category teams while leading U.S. Morning Foods for the past several months, make this the right time for Paul take the lead for North America.”
Norman will be responsible for managing a portfolio of businesses within the region, including U.S. Morning Foods, U.S. Snacks, U.S. Frozen Foods, U.S. Specialty Channels and Canada. Norman most recently served as Kellogg’s Chief Growth Officer and led the U.S. Morning Foods business on an interim basis.
Kellogg also announced that Craig Bahner will join the organization as President, U.S. Morning Foods. Craig was previously Chief Marketing Officer at Wendy’s, where he was responsible for all brand building, marketing and culinary innovation efforts for the company’s flagship brand.