Keyport LLC – a seafood company – is aiming to strengthen its position in the frozen seafood meal market. To this end, the firm has recently appointed Joanne Kennedy as director of marketing and Audrey Ryan as director of sales.
Kennedy (pictured left) comes to Keyport with over a decade of experience in consumer marketing, having led marketing teams at La Panzanella Aristinal Foods, Winebow, and Click Wine Group. In her new role, Keyport will be in charge of maintaining the company’s current market leadership in king crab, snow crab, and Dungeness crab while supporting its expansion into prepared seafood meals.
As for Ryan (pictured right), she brings 19 years of experience in the seafood industry to Keyport. Most recently, she served as Vice President of Sales for an east coast seafood company where she led the expansion of its fresh and frozen consumer packaged goods into top national accounts. At Keyport, Ryan will focus on expanding the firm’s distribution in national grocery store chains.
“Today’s consumers demand the best possible products made from quality, natural ingredients. Audrey and Joanne’s wealth of experience and record of success will be invaluable as we continue to expand our business to include value-added offerings that reflect our commitment to quality since day one,” said Mark Pedersen, president, and CEO of Keyport.
With the new directors on board, Keyport is set to expand further into the frozen seafood meals sector. The company currently offers the Wild King Crab Macaroni & Cheese and Wild Kind Crab Ravioli options.