Kraft Heinz in collaboration with Oprah Winfrey unveiled a series of new O, That’s Good! Frozen Skillet meals. This launch is the fourth category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which includes refrigerated soups, sides, and frozen pizza.
The O, That’s Good! brand was inspired by Oprah’s love for nutritious food. The newcomers are said to be comfort foods with a twist of veggies, ready in just 10 minutes. For example, the Chicken Alfredo meal swaps cream in the sauce with pureed cauliflower to bring the fat content down with 35%.
“Comfort food gets a bad rap, but not anymore. With the new skillets, there’s a twist of veggies in the sauce, but you’d never know the difference,” said Winfrey.
O, That’s Good! Frozen Skillet Meals (suggested retail price: USD6.99) are available nationwide in six varieties: Chicken Alfredo, Chicken Margherita, Southwest Style Chicken & Penne, Italian Sausage & Rigatoni, Garlic Chicken and Potatoes, and vegetarian-friendly Three Cheese Tortellini. All are made with high-quality ingredients, including antibiotic-free chicken and natural sausage, and have no artificial flavors, preservatives or dyes.
Kraft Heinz will support O, That’s Good! Frozen Skillet Meals with a robust 360-degree marketing campaign, including a new national TV ad featuring Winfrey.
Along with skillets, O, That’s Good! is extending its pizza line to include three new frozen thin-crust pizza options (USD6.99) with a twist of cauliflower in the crust: BBQ Chicken (made with antibiotic-free chicken), Margherita and White.