Kraft Heinz

Kraft Heinz Rolls Out the Pioneer Woman Frozen Lineup

October 11, 2019

The Pioneer Woman, in collaboration with Kraft Heinz, is adding new frozen breakfasts, sides, and appetizers to its namesake food line. The Pioneer Woman’s new frozen range (Suggested Retail Price: USD5.99) comes in a diverse assortment of sizes and flavors: The Pioneer Woman Frozen Breakfast offerings include poppable Chorizo Egg Bites, Roasted Vegetable Egg Bites, […]

Kraft Heinz

Kraft Heinz Adds New Frozen Skillet Meals to Lineup

August 1, 2019

Kraft Heinz in collaboration with Oprah Winfrey unveiled a series of new O, That’s Good! Frozen Skillet meals.  This launch is the fourth category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which includes refrigerated soups, sides, and frozen pizza. The O, That’s Good! brand was inspired by Oprah’s love […]


Kraft Heinz Might Sell Ore-Ida Frozen Potato Brand

April 24, 2019

Kraft Heinz is pondering selling its Ore-Ida frozen potato brand, as it attempts to restructure its business following a modest quarterly report, writes CNBC. The company is said to have hired investment bank Evercore Partners to prepare a potential sale of Ore-Ida. While the process is still in early development, the brand could reportedly fetch […]

Frozen Food

Frozen Food Brand “Devour” Enters Marketing Deal with UFC

March 4, 2019

Kraft Heinz’s frozen food meal range Devour has partnered up with UFC, a premier mixed martial arts organization for a multi-year marketing collaboration. Devour is the second Kraft Heinz brand to do so, joining Oscar Mayer P3, which sells portable protein packs and was named the “Official Protein Snack” of UFC in 2018. As part […]


Frozen Food Brand “Devour” to Be Featured at the Super Bowl

January 14, 2019

Devour, a frozen food brand by Kraft Heinz – one of the world’s largest food and beverage firms – has acquired a spot in the Super Bowl LIII. The major football event remains one of the most-watch TV programs on an annual basis in America, so most companies are keen to take advantage of this […]

Kraft Heinz Partners With Oprah for Ready Meals

March 1, 2017

The Kraft Heinz Company and Oprah Winfrey have announced a joint venture called Mealtime Stories, LLC, whose mission is to create a new line of food that will make “real, nutritious products more accessible to everyone”. The initial offering will be ready to eat refrigerated products across multiple categories. Kraft Heinz will initially develop, manufacture, […]

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