Mars Launches TWIX Cookies & Creme Ice Cream Bar

Mars has presented its newest ice cream product the TWIX Cookies & Creme Ice Cream Bar. Inspired by the TWIX Cookies & Creme Chocolate Candy Bar, it is packed with vanilla ice cream mixed with chocolate cookie pieces, topped with crunchy chocolate cookies.

“We’re thrilled to kick off summer celebrations this year with our TWIX Cookies & Creme Ice Cream innovation,” Jayesh Shah, Mars ice cream marketing director said. “This frozen treat offers an exciting new twist on our classic ice cream bar, and we hope it delivers a welcomed smile to fellow TWIX fans this summer season.” The ice cream bars are available nationwide at grocery and convenience stores in Singles (2.9 oz), and Multipack boxes (11.58 oz) with a standard retail price of USD4.29.

Headquartered in McLean, Virginia, Mars operates in more than 80 countries and reports annual global sales of over USD35b.

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