Mars Unveils Two New Chocolate Ice Cream Bars

Just in time for summer, Mars Wrigley Confectionery announced the launch of two new ice cream bars. The new products are the Snickers Dark Chocolate Ice Cream Bar and the Twix Triple Chocolate Ice Cream Bars – and they both offer more chocolate flavor than ever before.

According to the official press release, the Snickers bar features peanut butter chocolate ice cream, peanuts, and caramel, coated in dark chocolate. Also new for the summer is the Twix bar which includes chocolate ice cream coated with smooth caramel and crunchy chocolate cookies.

“We are thrilled to expand our ice cream line with the launch of the new Snickers Dark Chocolate Ice Cream Bars and Twix Triple Chocolate Ice Cream bars. These two decadent innovations feature a combination of rich, new flavors and a blend of creamy chocolate that make them the perfect summer treat for chocolate lovers everywhere,” explains Emily Strobel, marketing director of Mars Ice Cream.

The Snickers and Twix bars are now available at major convenience, drug, and grocery stores nationwide for a suggested retail price of USD4.19 for 6-pack of USD1.99 for individual ice cream bars.

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