The Simple Root, a new global plant-based brand backed by venture management firm Pilot Lite and the multinational McCain Foods company, will launch a vegetable-forward line of dips, cream cheese-style spreads, and artisan cheese-style spreads in the US this fall.
According to a press release, unlike other plant-based foods that rely on soy, nuts, and highly processed ingredients, The Simple Root products are vegetable-laden, wholesome, and simply made. Using an innovative process, the company creates a creamy base from root vegetables — including potatoes, sweet potatoes, and parsnips — and then blends in a handful of other ingredients, including vegetables, fruits, herbs, and spices to make the dips and spreads.
“Vegetables are our first and most important ingredient. The Simple Root brand is about giving consumers a way to add more veggies to their diet with versatile, convenient, and great-tasting foods,” said David Behringer, global CEO of The Simple Root.
In 2023, the global brand will expand its range to include refrigerated plant-based cheeses, sauces, and desserts in the US and refrigerated plant-based dips, cream cheese- and artisan cheese-style spreads, cheeses, and desserts in the UK.