My/Mochi has announced the launch of their newest innovation, My/Mochi Smoothie Incredibites, a mashup of pillowy sweet rice dough and real fruit puree smoothie.
Arriving this summer, My/Mochi Smoothie Incredibites will be available in two of the most popular flavors of blended smoothies, Strawberry Banana and Mixed Berry. Each handheld snack contains 60 calories of real fruit puree smoothie goodness mixed with pillowy mochi dough chewiness while being gluten-free, made without soy, and free from GMO ingredients, a company statement reads.
“Innovation and experience are what get consumers excited,” said Craig Berger, CEO at My/Mochi. “The company disrupted both frozen novelty and snacking categories with My/Mochi Ice Cream and continues the tradition of bringing ‘mochi to the masses’ with our Smoothie Incredibites. We continue to differentiate ourselves with a mochi twist on already familiar textural experiences”.