Natasha Gelshteyn-Kiss, an experienced FMCG business leader with a successful track record in various Central European markets has been appointed the new CEO of Alpin57Lux, the Romanian ice cream production and distribution business which is part of the Food Union Group.
Alpin57Lux was founded in 1994 and currently employs over 500 people, produces over 100 SKUs with more than 10 brands, amongst which the most well-known are the affordable premium ice cream, Transalpina, the heritage ice cream brand, Fulg de Nea, the no added sugar ice cream, Suplette, and the kid’s ice cream brand, Tedi.
“We are pleased to announce that Natasha Gelshteyn-Kiss, an accomplished professional with over 15 years of experience as Managing Director within two major international FMCG companies, has joined the Food Union Group and will lead our Romanian business unit. She will be responsible for the implementation of the next stage of the group’s development in Romania together with other members of management of the Food Union Group. This development will focus on a further and deeper understanding of consumer needs, the use of commercial technologies and digital marketing tools to facilitate a deeper interaction of our product brands within our target markets, a refinement of our product portfolio and the achievement of enhanced sales results. We are excited to work with and support Natalia and our Romanian team,” said Arturs Čirjevskis, CEO of the Food Union Group in Europe.