New Concept for Fruit Logistica Special Edition 2021 Revealed

Fruit Logistica has announced further details of its new event format called Fruit Logistica Special Edition, which will take place on May 18-20, 2021.

“The Fruit Logistica Special Edition 2021 gives the global fresh produce business the first opportunity in almost 18 months to meet face-to-face in a safe, COVID-secure environment,” explains Madlen Miserius, senior product manager at Fruit Logistica. “Our new format helps our exhibitors to grow their business and to better manage their future strategy. It also gives them the chance to showcase their latest product innovations and business solutions that will determine the immediate future of the fresh produce business.”

The new compact format is divided into seven segments or product areas: Fresh Produce, Packaging, Logistics, Seeds & Fertilizers, Machinery & Technology, Greenhouse Technology, and Cultivation Equipment. Exhibitors are placed in the segment or product area relevant to their business. This makes it easier to get around the trade show by reducing the distance between meetings for visitors, and allowing everyone to benefit from a dedicated event program for their particular area, the organizers explain.

This approach enables them to offer a series of turn-key exhibitor packages that both guarantee flexibility and help exhibitors to lower their risk. The cancellation policy has also been revised to give exhibitors more flexibility, allowing them to cancel free of charge up to four weeks before the event.

Fruit Logistica Special Edition 2021 is an exclusive event where the right exhibitors can meet with the right visitors. That’s why the organizers are creating a brand new Buyer Program which includes a free and exclusive business lounge for food retailers and manufacturers to meet onsite or online with their fresh produce supplier partners. For the onsite meetings, buyers are provided with an 18 square meter COVID-secure lounge area equipped with everything a buyer needs for business meetings. The buyer program also offers free use of online tools for matchmaking and free access to all relevant onsite and online conference programming.

This new digital package includes online scheduling of business meetings, online presentation of participating companies, and online viewing of the full event program. It is targeted at trade professionals and buyers who can’t take part on-site due to travel restrictions so they can connect with exhibitors onsite.

According to the organizers, Fruit Logistica Special Edition 2021 will be COVID-secure in its hall planning too. It is designed to give the highest practical level of protection for everyone – meaning much wider passageways in the halls as well as a clear booth grid that meets strict social distancing guidelines.

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