Oumph! Launches New Wheat-based Product

Plant-based specialist Oumph! has launched three new products at Morrisons stores across the UK. The initial launch includes Pulled Oumph!, Oumph! Kebab Spiced and Oumph! Smoky Bits. Oumph! Smoky Bits is a wheat-based product which is suitable to fry and serve in plant-based carbonara, pies, omlettes and a range of other dishes.

“Oumph! Smoky Bits is versatile and suitable for anyone who’s been looking for a really good plant-based alternative to bacon or ham”, according to Victoria Norviit, Brand & Category manager at Oumph! in Sweden. “We believe that Oumph! Smoky Bits will open up new plant-based recipe opportunities and menu ideas”. Oumph! Smoky Bits, Pulled Oumph! and Oumph! Kebab Spiced are sold frozen. They are available in Morrisons now. Since its launch in Sweden and the Nordics in 2015 award-winning Oumph! has become a favorite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians. A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, and the Netherlands.

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