Oumph! Launches Soy Kebab in Sainsbury’s

The Livekindly Collective brand Oumph! has launched Oumph! Kebab Spiced in Sainsbury’s stores across the UK from October 12. The product is made from soy and a unique blend of herbs and spices.

Awards for Oumph! Kebab Spiced include Best New Food Product of the Year – Food Matters Live, UK (2019), and Best Vegan Meat – PETA UK (2019).

“We are excited to launch Oumph!’s Kebab Spiced at Sainsbury’s as we continue to expand our plant-based offering and increase the variety of products available to meet consumer demand”, Rosie Bambaji, plant-based buyer at Sainsbury’s said.

Since its launch in Sweden and the Nordics in 2015, award-winning Oumph! has become a favorite with a wide audience, including families, millennials, foodies, chefs, meat reducers, and fast-food loving flexitarians. A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, and the Netherlands.

“We are delighted that Sainsbury’s is adding Oumph! to its frozen plant-based range and is available to its customers from the October 12,” added Laura Weadock, head of retail sales at Oumph! in the UK.

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