The Livekindly Collective brand Oumph! has launched Oumph! Kebab Spiced in Sainsbury’s stores across the UK from October 12. The product is made from soy and a unique blend of herbs and spices.
Awards for Oumph! Kebab Spiced include Best New Food Product of the Year – Food Matters Live, UK (2019), and Best Vegan Meat – PETA UK (2019).
“We are excited to launch Oumph!’s Kebab Spiced at Sainsbury’s as we continue to expand our plant-based offering and increase the variety of products available to meet consumer demand”, Rosie Bambaji, plant-based buyer at Sainsbury’s said.
Since its launch in Sweden and the Nordics in 2015, award-winning Oumph! has become a favorite with a wide audience, including families, millennials, foodies, chefs, meat reducers, and fast-food loving flexitarians. A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, and the Netherlands.
“We are delighted that Sainsbury’s is adding Oumph! to its frozen plant-based range and is available to its customers from the October 12,” added Laura Weadock, head of retail sales at Oumph! in the UK.