Organizers of Fruit Logistica have decided to postpone the February event to May 18-20, 2021. It will take place in 2021 as a Special Edition with the headline “Meet onsite. Connect online”. The adapted concept focuses on business meetings and turn-key exhibition packages to maximize exhibitors’ flexibility and business opportunities.
“COVID-19 confronts us with challenges none of us can eliminate. So we’ve asked ourselves what do our clients need and what are the factors that we can control for them,” Madlen Miserius, senior product manager at Fruit Logistica explained. “Our approach is to enable our customers to better manage their risks and further increase their business opportunities. This is the guiding principle of Fruit Logistica Special Edition 2021 in Berlin.”
With the event to be held in May, it is more likely that a higher number of buyers from many parts of the world will be able to attend – further increasing business opportunities at Fruit Logistica. Digital elements, including meeting functions and broadcasting of the conference program, provide additional solutions to participate and engage. The adapted concept based on turnkey exhibition packages fundamentally reduces investment and lead time for exhibitors. They can choose a package for three pre-defined stand sizes that include the stand space, stand construction, and internet access.
“With our adapted concept, we want to enable the global fresh fruit and vegetable industry to meet and reconnect in Berlin in 2021 in a safe environment,” Miserius commented. “The new format lowers the investment of our customers, allows time for decisions, and also reduces the number of staff needed to be on their booth in Berlin. In other words, we provide a simple way to participate and give the industry much-needed opportunities to meet buyers face-to-face.”