PACK EXPO Connects resulted in nearly 18,000 attendees engaging with more than 700 exhibitors to find solutions to critical packaging challenges. Despite exhibitor preparedness, technical issues kept the live demonstrations from launching as intended on Monday, but the PACK EXPO Connects exhibitors adapted and demos returned for attendees looking to see technology in action the remainder of the event, according to a press release.
“This event was able to connect the industry, which was our number one goal in a year when professionals cannot attend physical trade events. And our exhibitors were remarkable in their ability to react and deliver effective demonstrations despite the technical challenges entirely outside of their control,” Jim Pittas, president and CEO, PMMI said.
To date, PACK EXPO Connects has seen 137,000 unique directory visits with 475,000 total showroom visits since the event website went live. During the show week, attendees viewed demos over 32,000 times. Exhibitor Engage Technologies Corporation and its family of companies, including Squid Ink, Eastey and AFM, attained nearly 1,000 new contacts through PACK EXPO Connects. Engagement will continue through March 31, 2021, with on-demand demos, educational sessions and showrooms remaining available as resources for industry professionals in the coming months.
“We were successful in providing live demonstrations of our equipment after switching over to the Zoom platform after [a few] technical difficulties on Monday morning,” Marketing Manager Josh Nelson said. “We formed a plan as a team to put our demonstration agenda into an easily emailable format and each morning I downloaded our list of demonstration attendees from the Exhibitor Section of the PACK EXPO Connects website.”
In addition to demos, educational offerings produced engagement surpassing expectations. More than 800 attendees tuned in live to Dr. Kim Houchens, director, Customer Packaging Experience, at Amazon’s keynote address, which remains available on-demand at packexpoconnects.com. The daily Jumpstart sessions each averaged 400 viewers seeking insights into key trends and technologies. And every day, over a dozen Innovation Stages and afternoon Trend Chats and Daily Downloads with PMMI Media Group editors attracted high daily participation. The Solutions Room wrapped up the week on Friday with targeted interactions from the OpX Leadership Network, Organization for Machine Automation and Control (OMAC), the Institute of Packaging Professionals and the Contract Packaging Association.