Wicked Foods, the renowned plant-based food brand and UK market leader in plant-based meals, snacks and ingredients has announced the Summer 2021 launch of its pioneering product line in the US. The brand was created by world-renowned chefs and brothers Derek and Chad Sarno.
Wicked’s flavor-packed vegan ready-meals and fresh offerings launched with 20 products under the Wicked Kitchen brand in January 2018 at Tesco, the largest supermarket chain in the UK with more than 3,700 stores. Since then, Tesco has extended the line to more than 80 products across the store. Additionally, the retailer recently announced a five-year commitment to offer even more plant-based foods and increase sales of meat alternatives by 300%.
The expansion to North America aligns with the unprecedented changes already taking place among US consumers with more than 10 million Americans now following a plant-based diet, a number that grows exponentially every year. Additionally, meat consumption is on the decline with nearly one in four (23%) Americans saying they cut back on eating meat in the past year due to health and environmental concerns, according to a Gallup poll released in January 2020. Entering the global market, Wicked Foods will continue to capitalize on growing demand for great-tasting foods that are free from animals by increasing availability and providing convenient meal solutions.
“Our mission is to help people cook and eat more plants knowing that we’ll be saving millions and millions of animals each day which improves our planet while supporting our farmers and our health,” Derek Sarno says. “We’ve created the tools, recipes and products to make it simple, flavorful and fun for people to eat more plant-based foods in the UK, and we are excited to now bring these to the US, Canada and other European countries.”