The frozen processed food packaging landscape in Europe may seem rather stagnant at first, when it comes to pack types and sizes, but there is much more to this product area. In the run up to 2016, frozen food packaging is expected to reveal interesting prospects for alternative solutions to the dominant flexible plastic pack, in particular for folding cartons. The European frozen food packaging marketplace is also expected to benefit from rising demand in Eastern Europe while seeing pockets of dynamic growth in some Western European countries too.
A boon to frozen food packaging in Europe
The volume consumption of frozen food proved resilient in Europe during the economic crisis, enabling retail packaging unit sales to post steady growth throughout 2006-2011. In a bid to get their expenditure under control and obtain better value for money, many consumers traded down from chilled food to canned/preserved and to frozen food. In addition, sales benefited from lower competition from metal food cans. Metal food cans further suffered from consumers’ perception of this packaging format as lacking quality, which further played in favor of frozen goods.
In 2011, frozen food packaging remained an established product area representing over 26.1 billion units. Low cost flexible plastic is the most commonly used packaging solution. Folding cartons rank second, with usage strongest in Western European countries. The bulk of total packaging sales come from Western Europe, where Germany...