Following the success in the Nordic countries, the United Kingdom and Ireland, the plant-based brand Oumph! is now expanding into the Netherlands.
Since its launch in Sweden and the Nordic countries in 2015, Oumph! has seen its sales grow in several customer groups. It is currently available in supermarkets and on restaurants and fast food menus all over Sweden, Norway, Denmark, Finland, Iceland, the United Kingdom, and Ireland.
Made from soy beans, herbs, and spices, Oumph! is plant-based and free from gluten and dairy. The product is also high in protein and fiber and a source of iron and folic acid as well as having a low climate impact.
“We are excited to be introducing Oumph! to the Netherlands, following a lot of requests from Dutch consumers. Three Oumph! products are part of the initial launch. Oumph! is the perfect choice for the increasing number of consumers who are looking for tasty, easy to cook plant-based alternatives”, Carl Montelius, head of customer relations at Food for Progress said. Sold frozen, Oumph! will initially include three varieties: Pulled Oumph!, Oumph! Thyme & Garlic, and Oumph! The Chunk. The products are now available in selected Jumbo stores.