The Estonian flagship ice cream producer Premia took the opportunity to develop a higher-level product line Premia Cream de le Cream and engage the consumers with a more indulgent and ‘cream focused’ offering, according to a company statement. It is characterized by saturated flavours of chocolate chip cookies and peanut cream or cookie dough and salted caramel sauce – nothing has been saved for Premia Cream de la Cream line to stand out.
The Cream de la Cream line comes in three new flavours all infused by rich real cream and rich additives packaged in environmentally friendly PEFC-certified carboard tub offering the crème de la crème of decadent flavour ways: Premia Cream de la Cream Vanilla ice cream with cookie dough and salted caramel sauce: A rich taste experience, where pieces of cookie dough and delicious salted caramel sauce are twisted into real vanilla ice cream; Premia Cream de la Cream Banana ice cream with peanut cream and chocolate cookies: A fusion of hedonistic flavours, where a creamy peanut filling and crunchy pieces of chocolate cookie are added to the exotic banana ice cream made from real cream; and Premia Cream de la Cream Chocolate ice cream with chocolate chip cookies and peanut cream: A decadent chocolate taste experience, where crunchy pieces of chocolate chip cookie and soft peanut cream are added to the real chocolate ice cream.
In addition to new Premia Cream de la Cream line, Premia has also created two 500ml carton tubs that cater for the ultimate dulcet treat: one with coffee ice cream with salted caramel filling and waffle balls in milk chocolate and the other bringing together vanilla ice cream with walnuts and maple syrup. The Premia 500ml tubs are environmentally friendly with PEFC-certification.